Noida, Uttar Pradesh, July 29, 2025 – In a big boost for India’s push toward electric vehicles (EVs), Japanese automotive leader DENSO Corporation has announced a ₹250 crore investment to set up a new manufacturing plant in Noida, Uttar Pradesh. The facility, located in Gautam Buddha Nagar, will focus on producing motor generators, which are key components for hybrid and electric vehicles. This move strengthens India’s growing EV ecosystem and highlights Uttar Pradesh’s rising status as a hub for green technology.
The announcement came after a meeting between DENSO executives and a Uttar Pradesh government delegation led by Alok Kumar, Principal Secretary of Infrastructure and Industrial Development, at DENSO’s headquarters in Kariya, Japan, on July 23, 2025. The talks were part of a broader effort by Uttar Pradesh to attract global investors, with state officials, including Finance Minister Suresh Khanna, also attending the World Expo 2025 in Osaka to promote the region’s business-friendly environment.
Why This Matters
DENSO’s new plant is a game-changer for India’s EV sector. Motor generators are critical for powering hybrid and fully electric vehicles, helping reduce reliance on fossil fuels. With this investment, DENSO is not only bringing advanced technology to India but also creating jobs and supporting the country’s goal of 30% electric mobility by 2030. The Noida facility will produce high-efficiency motors, aligning with global standards and boosting India’s role in the international EV supply chain.
Uttar Pradesh’s investment promotion agency, Invest UP, played a key role in sealing the deal. A spokesperson for Invest UP called the investment a “landmark moment” for the state, pointing to its strong infrastructure, skilled workforce, and supportive policies. “This shows Uttar Pradesh is a top choice for high-tech, sustainable industries,” they said. The state’s efforts to create an investor-friendly environment are clearly paying off, with DENSO’s commitment signaling confidence in the region’s potential.
A Growing EV Hub
Noida is fast becoming a hotspot for EV-related businesses. Alongside DENSO, other companies like Yuma Energy are investing in the region, with plans for battery-swapping stations to support electric two- and three-wheelers. The area’s proximity to Delhi, good connectivity, and established industrial base make it ideal for such projects. DENSO already has a presence in Greater Noida, where it manufactures components like alternators and starters, so this new plant builds on its long history in the region since 1984.
Industry experts see DENSO’s investment as a catalyst for more global companies to set up shop in India. “This is just the start,” said an analyst from the auto sector. “Investments in high-value components like motors and batteries will draw more players to India’s EV market.” With the government’s FAME scheme and other incentives, India’s auto component industry is expected to see investments of ₹25,000-30,000 crore in 2026, much of it focused on EVs.
What’s Next for DENSO?
The Noida plant is part of DENSO’s broader plan to make India a global manufacturing hub. Back in 2018, the company announced plans to invest ₹900 crore to expand its operations across six locations in India, including Greater Noida. The new facility will likely ramp up production to meet growing demand for EVs, both in India and abroad. DENSO’s focus on quality and sustainability fits well with India’s push for cleaner transportation.
The company’s leadership has emphasized its commitment to eco-friendly technology. By producing motor generators locally, DENSO aims to cut costs and improve supply chain efficiency for automakers like Maruti, Toyota, and Honda, who are already its partners in India. This could also help make EVs more affordable for Indian consumers, a key factor in driving adoption.
Looking Ahead
As DENSO’s Noida plant takes shape, it’s set to create hundreds of jobs and boost local businesses. The Uttar Pradesh government is optimistic about the ripple effects, with officials noting that such investments strengthen India-Japan industrial ties. With the World Expo 2025 in Osaka showcasing Uttar Pradesh’s potential, more global companies may follow DENSO’s lead.
For now, all eyes are on Noida as it gears up to play a bigger role in India’s electric future. DENSO’s ₹250 crore investment is a clear sign that the city—and Uttar Pradesh—are ready to lead the charge in sustainable mobility.
